Kmart to Launch New Line of Electric Razors
Torqâ„¢, Available In October, Addresses Growing Demand In Men's Grooming Products
Kmart, recognizing the growing trend in men's grooming merchandise, has launched a new proprietary line of electric razors for men with the brand name Torqâ„¢, which provide the quality and features of leading national brands at a better value.
The new line features three rotary razors and two foil razors. Each razor includes a free leather travel case, a cleaning brush, and an AC power cord. Additional features on select models include a free car adapter, LCD power indicators, and bonus personal groomer.
The products, which will be available year-round, will be introduced in Kmart stores in this month -- just in time for the holiday gift-giving season. The prices of the line range from $29.99 to $79.99 depending on the features provided.
"The new Torq line of products is a great example of how Kmart is providing our customers with unexpected quality and value," said Peter Whitsett, senior vice president, merchandising officer, Sears Holding Corporation.
About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company's website at or the Sears Holdings Corporation website at .
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FCMN Contact: akmiotek@searshc.com
SOURCE: Kmart
CONTACT: Alison Kmiotek of Kmart, +1-646-587-5208, akmiotek@searshc.com
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